Will Writing That E-Book Really Boost Your Business?

Will Writing That E-Book Really Boost Your Business?

If you haven’t written a book yet, you probably know someone who has—particularly if you’re an entrepreneur. A recent industry report found ISBN registrations for self-published titles have grown more than 375% since 2010, when the e-book market was heating up. Being a published author is still widely considered a great way to establish yourself as an expert in your field, and the growth…

7 Ways To Use LinkedIn To Land Speaking Gigs

7 Ways To Use LinkedIn To Land Speaking Gigs

When I started out as a public speaker, I had to hustle to find gigs. I sent cold emails, reached out to old friends and former colleagues, and submitted proposal after proposal to conferences. But today, 90% of my speaking opportunities come from people who reach out to me first. And one of the best ways I’ve learned to make…

Stop Being Afraid to Call Yourself an Expert

Stop Being Afraid to Call Yourself an Expert

Recently, I shared my tips for becoming a go-to expert in your field. That piece was inspired by a panel I was on at the Jacksonville Women’s Leadership Forum entitled “Game Changers: Career-Defining Moments.” I was the youngest person on the panel by a considerable margin, so I’m sure there were some in the audience wondering how I could have experienced this…

How to Become a Go-To Expert in Your Field

How to Become a Go-To Expert in Your Field

How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by becoming a “visible expert” Last year, I was on a panel at the Jacksonville Women’s Leadership Forum entitled “Game Changers: Career-Defining Moments.” At just 33, why was I chosen for a panel on career-defining moments? It was probably because of that big career switch I made five years ago…

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