NIL: A World of New Possibilities
NIL rights open up an entirely new world of possibilities for student athletes. While things like autograph signings, personal appearances and trading cards are fun new opportunities, I’m even more excited about the hard skills student athletes can learn.
In my conversations with student athletes, they’re far more interested in learning about content creation and speaking than anything else. As someone who transformed my career through blogging and public speaking, I’m thrilled any time I get to help inspire the next content creators.
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Social Media Marketing
Many of the earliest NIL opportunities have involved paid social media promotions, and no doubt it will continue to be a fruitful avenue for student athletes. More than just making a buck or two though, it gives student athletes a fantastic chance to develop content creation skills, from storytelling to shooting and editing photographs and videos.
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Blogging
Some student athletes were already blogging even before they had the right to monetize their NIL. Fitness, food, beauty…blogging gives student athletes a creative outlet to pursue their interests. And, as someone who landed book deals and transformed my career through blogging, I can’t wait to pass along my knowledge.
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Podcasting
Podcasts are one of the fastest growing forms of media, and they offer opportunities for student athletes both as hosts and as guests. As the host of my own podcast, and a frequent guest on others, I can teach student athletes how to successfully start their own podcast or how to pitch themselves to be a guest on existing podcasts.
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Public Speaking
It should come as no surprise that student athletes are interested in public speaking, as so many have gained important leadership skills through their pursuit of athletic achievements. As I was once quoted in Forbes as saying, “Learning how to effectively communicate your message will never go out of style.”

















