A League of Your Own: What sports can teach you about personal branding
You don’t have to be a sports fan to understand the power and influence sports and its stars have for brands – it’s why Super Bowl commercials cost $5 million for 30 seconds.
This keynote or workshop has fun with the subject of personal branding and professional development by using examples from the sports world to illustrate how your employees and executives can set themselves apart in a crowded marketplace.
Why is personal branding important? Because everyone has a personal brand – whether they’re aware or not. It’s all about how other people see you – from colleagues, to bosses, to clients and potential clients. If you’ve got one anyway, might as well be more intentional about what it is, right?
Finding your niche
There’s a reason starting pitchers make more than utility players – because specialists are more valuable than generalists. It’s true in sports, and it’s true in business. This conversation will help you uncover your niche and leverage its power.
Integrating your brand
Having a strong personal brand isn’t just valuable to the individual – it’s valuable to a company or individual that knows how to leverage its power. If your team has an expert in their field, it lifts the profile and success of the entire company. Learn how to embrace and integrate all the personal brands within your team in a way that contributes to the overall achievements of your company or organization.
I met Kristi Dosh at a legal marketing event in St. Louis. Upon learning that she would be presenting, I immediately registered for this event and knew that I’d find it extremely beneficial since I followed Kristi on social media. Kristi’s presentation did not disappoint. She provided applicable strategies and helpful tips in the areas of blogging and social media that are still being discussed among LMA St. Louis group months later. Nicely done, Kristi. Keep up the good work!
Kristi is an enthusiastic and engaging speaker. I reached out to her in hopes of her coming to speak to our local American Advertising Federation club and she responded almost right away. Our members were excited to hear her share her experiences in the sports world and she did not disappoint! She connected the dots on how sports marketing can help you propel your own brand and she urged us to find our own field to focus on.
Kristi delivered a powerful message to our 2016 Miami Dolphins Rookie class about the importance of having a “WHY” behind their social media brand. Kristi challenged the rookies to be intentional in building their social media brand in order to maximize the NFL shield and platform while it exists!
Kristi recently spoke on “Power – How to use it in a man’s world” at a Jacksonville Women’s Leadership Forum event. Wow, what a dynamic speaker with loads of great thoughts, real world examples and things to take away and put in to practice! Her ability to engage the audience and provide thought provoking ideas was outstanding. I look forward to seeing her speak again soon!
Kristi graciously agreed to share her knowledge as a speaker in the JAXCoE Distinguished Speaker Series, a monthly event for entrepreneurs at Unity Plaza in Jacksonville, FL. Her presentation was top notch – professional, engaging and chock full of valuable information. Attendees are still talking about the value they took from the event. I’m delighted to know Kristi and look forward to many more interactions with her in the future.