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Tag Archives: Louisville

How much are college athletic facility naming rights worth?

UPDATE: Boise State’s new naming rights deal with Albertsons was unintentionally omitted. It has been added, which has changed the average annual values in the original post. What’s the market value for naming rights deals on college athletic facilities? It’s much more difficult to estimate than if we were talking about professional athletics. Universities often complete […]Read More

How Much Did Schools Really Make on EA Sports Video Games?

By now you’ve likely heard about the $40 million settlement between EA Sports/Collegiate Licensing Company and the current and former student athletes involved in three class action lawsuits. Estimates have those current and former student athletes receiving  $48-951 per year they appeared on a video game roster. Have you ever wondered how much money the […]Read More