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Tag Archives: Marketing/PR

Pinterest Best Practices for College Athletic Departments

Sometimes my content on this site is geared more toward those of you working in college athletics, and this is one of those posts…. From the ability to reach younger alumni to easily engaging with women (who make 85 percent of all consumer purchases) and reaching some of the most affluent online adults, Pinterest can […]

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Even the Oregon Duck is on Tinder

You never know who you’re going to get matched with on Tinder…but you probably weren’t expecting Oregon’s mascot. I’m a couple of weeks late on this, but I loved it too much to let it pass without comment. The winner got a date with the mascot at a women’s volleyball game, which included courtside tickets […]Read More

College Football Marketing/PR: Week 13 Hits and Misses

Although this week is more widely recognized as rivalry week, last week saw several rivals take the field, and three of them made our list of hits and misses. Want to find out which ones?   Click here to read our Week 13 college football marketing and public relations hits and misses to find out the answers to […]Read More

College Football Marketing/PR: Week 12 Hits and Misses

Which program created a gameday primer online that gives fans everything they need to know each week? Are we going to start seeing more movie trailers on stadium video boards? Click here to read our Week 12 college football marketing and public relations hits and misses to find out the answers to these questions and more! Every […]Read More

College Football Marketing/PR: Week 11 Hits and Misses

Which FCS school grabbed our attention on social media this week? How do you get students out for a Tuesday night game in the cold and rain? Click here to read our Week 11 college football marketing and public relations hits and misses to find out the answers to these questions and more! Every week during college football […]Read More

Roundin’ Up the News: Ole Miss, Mississippi State, Texas, Michigan and the Orange Bowl

Want more business of college sports news and analysis? Here are several publications we noticed mentioning our work this week: Mississippi Rising: How Ole Miss, Mississippi State are capitalizing on a historic football season What can Ole Miss and Mississippi State do with all the positive media attention and the increase in applications that’s sure […]Read More

College Football Marketing/PR: Week 9 hits and misses

Which college basketball program found a way to get the attention of students who are likely focused on the football program’s 6-1 season? And which school’s hype video is getting props from rival fan bases? Click here to read our Week 9 college football marketing and public relations hits and misses. Every week during college football season, my colleague Allison […]Read More

Bowl Title Sponsorship Musical Chairs

With yesterday’s announcement that Vizio will be the new title sponsor for the Fiesta Bowl, after Tostitos ended their 18-year relationship earlier this year, we now have four title sponsors who are changing their bowl affiliations for the 2014 season. Need a visual to keep track?Read More

College Football Marketing/PR: Week 8 Hits and Misses

Every week during college football season, my colleague Allison Banko and I will be blogging about marketing and public relations hits and misses from the previous week. See anything that should make our list? Let us know by email or tweet us: @SportsBizMiss or @AllisonBanko! Click here to read our Week 8 hits and misses.Read More