Kristi Dosh

An attorney turned national sports business analyst

As a sports business reporter/analyst, Kristi has reported on everything from collective bargaining to endorsements to the finances of pro and intercollegiate athletics for outlets such as ESPN, Forbes, The Washington Post, SportsBusiness Journal and more.

Prior to joining ESPN, Kristi was a practicing attorney and a sports business analyst for SportsMoney on, Comcast Sports Southeast, and The Pulse Network. She was also a frequent guest on national radio and TV programming.

Kristi founded, where she wrote until joining ESPN. The site has become a nationally-recognized source for news and analysis of the business of college sports. Professors around the country use content from to teach courses in law, sports administration and sports management programs.

Kristi’s book on the business of college football, Saturday Millionaires: How Winning Football Builds Winning Colleges, was released from Wiley/Turner Publishing on September 10, 2013.

Brand Gals-Kristi Dosh-85


Particularly in male-dominated industries

I am a former corporate attorney who transformed my career through blogging and social media to become a nationally-recognized expert on the business of sports. I left my law practice in 2011 to become the first female sports business reporter for ESPN.

Currently, I'm a contributor for publications such as Forbes (sports business), Entrepreneur (personal branding) and POPSUGAR (travel). After leaving ESPN, I founded a boutique publicity and personal branding agency, Guide My Brand, where I help solopreneurs and nonfiction authors establish themselves as an expert in their niche through both traditional and online media opportunities. I also have been writing romance under a pen name, Savannah Carlisle.

As a speaker, I've been privileged to speak to women ranging from college students to C-level executives and partners in major law firms on ascending into leadership roles in male-dominated industries. My message is that women don't have to "act more like a man," in order to succeed, but instead need to leverage their innate strengths to become better business developers and improved advocates for themselves.

of CEOs in the US, UK and Europe are women
of experts featured in the media are women
of equity partners in law firms are women
of Fortune 500 board members are women

My Journey

From law to sports and beyond

Beginning as a Lawyer

I graduated law school and accepted an associate position with Nelson Mullins in Atlanta.
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Joining Forbes & CSS

I was asked to become a contributor for Forbes and landed my first television appearance with Comcast Sports Southeast.
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Making History at ESPN

I left the practice of law and became ESPN's first female sports business reporter.
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Becoming an Author

My book, Saturday Millionaires: How Winning Football Builds Winning Colleges, was published by Wiley.
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Starting my Agency

In 2015, I started Guide My Brand to work with solopreneurs and nonfiction authors on personal branding.
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A Customized Approach For Every Audience

Personal & Professional Development

See Kristi in Action

Empowering women in male-dominated industries

Kristi found out about our Women in Sports group at the University of Tennessee and offered to speak to us. Having been limited to speakers who had an affiliation with Tennessee, we were thrilled about Kristi’s visit. From the moment we walked into the room, we could feel Kristi’s energy and genuine excitement. During both the presentation and Q&A portions of the meeting, Kristi shared industry-wide information and experiences, as well as anecdotes and advice specific to women in sports. She stayed until everyone had all of their questions answered, and she even offered her contact information in the event anyone in the group had questions or needed professional advice.

Sarah Rodts

University of Tennessee, MS Sports Management, Class of 2012

Wanting to stress to our student body the importance of networking and the use of social media in pursuing a career in athletics, I reached out to Kristi so she could share her experience with our students. Kristi was wonderful to work with and her conversation with our students was engaging, topical, and provided all our participants with a strategy for utilizing the aforementioned tools in the sports business industry. Shortly after Kristi’s speaking engagement, I put her advice to work and found a great job within the industry in a matter of weeks! I highly recommend Kristi as an engaging and knowledgeable speaker in the realm of sports business.

Kent Richard

Student Board, Northwestern University, Masters in Sports Administration

We invited Kristi to campus this past spring to be part of our sport management symposium, an event geared toward college students aspiring to break into the business of sports. We could not have had a better person as part of our event; she was absolutely fantastic. Kristi has a great story to tell about what it takes to break into the tough sport industry and she shares it with great enthusiasm. She is a terrific example of the hard work, determination, networking, and self-marketing it takes to succeed in the business of sports, which is exactly what we encourage our students to do in their personal career hunt. Kristi was definitely willing to go above and beyond in meeting with students before and after the event, including continued follow-up dialogue weeks and months afterward. She is really a superb person with which to work and has captivating stories about working on the front lines as a sport business reporter for ESPN’s multiple platforms. I would recommend her without hesitation for any sport business-related speaking engagement.

Nels Popp

Assistant Professor – Sport Management, Illinois State University

I highly endorse Kristi Dosh as a guest speaker. The students in our master’s sport management program thoroughly enjoyed her talk on searching for jobs in sports and the importance of networking. Based on her advice, many students attended professional conferences and started using social media (especially Twitter) to build their personal networks.

Brian A. Turner, Ph.D.

Associate Professor and Program Coordinator, Sport Management, The Ohio State University

Kristi was a featured speaker in this year’s University of South Florida MBA Speakers Series. In a word she was outstanding. The breadth and depth of her knowledge of the business of college athletics is very worthwhile – but her insights are priceless. She is an excellent communicator and had my graduate students completely engaged throughout her presentation. I hope she considers Tampa a place to spend some time every year.

Dr. Wm. A. “Bill” Sutton

Director, Sport & Entertainment Business MBA/MS Program, University of South Florida

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