Hi, I'm Kristi
I empower women in male-dominated industries
I am a former corporate attorney who transformed my career through blogging and social media to become a nationally-recognized expert on the business of sports. I left my law practice in 2011 to become the first female sports business reporter for ESPN.
Currently, I'm a contributor for publications such as Forbes (sports business), Entrepreneur (personal branding) and POPSUGAR (travel). After leaving ESPN, I founded a boutique publicity and personal branding agency, Guide My Brand, where I help solopreneurs and nonfiction authors establish themselves as an expert in their niche through both traditional and online media opportunities. I also have been writing romance under a pen name, Savannah Carlisle.
As a speaker, I've been privileged to speak to women ranging from college students to C-level executives and partners in major law firms on ascending into leadership roles in male-dominated industries. My message is that women don't have to "act more like a man," in order to succeed, but instead need to leverage their innate strengths to become better business developers and improved advocates for themselves.

My Journey
From law to sports and beyond

Beginning as a Lawyer
I graduated law school and accepted an associate position with Nelson Mullins in Atlanta.

Joining Forbes & CSS
I was asked to become a contributor for Forbes and landed my first television appearance with Comcast Sports Southeast.

Making History at ESPN
I left the practice of law and became ESPN's first female sports business reporter.

Becoming an Author
My book, Saturday Millionaires: How Winning Football Builds Winning Colleges, was published by Wiley.

Starting my Agency
In 2015, I started Guide My Brand to work with solopreneurs and nonfiction authors on personal branding.

See Kristi in Action
Empowering women in male-dominated industries

















