Saturday Millionaires

What if everything you know about the business of college football is wrong?

Last year Football Bowl Subdivision college football programs produced over $1 billion in net revenue. Record-breaking television contracts were announced. Despite the enormous revenue, college football is in upheaval. Schools are accused of throwing their academic mission aside to fund their football teams. The media and fans are beating the drum for athletes to be paid. And the conferences are being radically revised as schools search for TV money. Saturday Millionaires shows that schools are right to fund their football teams first; that athletes will never be paid like employees; how the media skews the financial facts; and why the TV deals are so important. It follows the money to the heart of college football and shows the real game being played, covering such areas as:

Myth #1: All Athletic Departments Are Created Equal

Myth #2: Supporting Football Means Degrading Academics

Myth #3: College Football Players Could Be Paid Like Employees

Myth #4: Football Coaches Are Overpaid

Myth #5: A Playoff Will Bring Equality to College Football

Myth #6: Only a Handful of Athletic Departments Are Self-Sustaining

The business of college football is unlike any other business. Saturday Millionaires takes you behind the scenes and teaches you how to understand the industry from the inside out, touching on such subjects as conference realignment, pay-for-play, conference television networks and where all those millions go at the end of the day.

Order Now!
About the Book
Genre: Sports
Publisher: Wiley
Publication Year: 2013
ASIN: 1118386655
ISBN: 9781118386651
"Kristi Dosh was the first sports business writer who wanted to learn how the actual financial side of a college athletics department works and how football drives (and spends) the revenues for an athletics program. Her legal training gives her great perspective explaining the impact of Title IX, television contracts, and pay-for-play with its tax implications for athletic departments. Kristi takes you into what Saturday football games really mean to universities across the country."
– Ben Jay
"Saturday Millionaires provides an inside, in-depth look into the money machine known as college football. It is a must read for anyone who enjoys the business of college football. The book takes the reader through the various myths that are often associated with big time college athletics. As a Sport Management professor, this book will provide analysis and information that is relevant to many different aspects of our field."
– Matthew Blaszka
"The business of college football has changed dramatically in the past twenty years, and her understanding of why schools decide what they do separates her from anyone else I know in my industry. This is a book I've been waiting to read for years."
– Tim Brando
Order Now
Buy from Books-A-Million
Buy from Apple Books
Buy from Amazon
About the Author
Kristi Dosh

Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, "Saturday Millionaires." Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney.

Disclosure of Material Connection: Some of the links in the page above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."