Brand U: How to create a personal brand that takes you beyond your sport — and beyond graduation
One of the most exciting things about the NIL Era is the opportunity for student athletes to take charge of their own personal brand. Whether that means monetizing their social media or growing their art or musical career, the chance to use their platform as a student athlete to build something that can last far beyond graduation is extremely exciting.
This content can be tailored as a keynote or more hands-on workshop. It’s all about helping student athletes identify where they should focus their time and energy in order to produce the great dividends. It’s not just about making money, it’s about establishing and growing a foundation that can shape their future.
-
Being intentional
Why is personal branding important? Because everyone has a personal brand – whether they’re aware or not. It’s all about how other people see you – from your social media followers to your teammates, coaches and future employers. If you’ve got one anyway, might as well be more intentional about what it is, right?
-
Finding your niche
There’s a reason starting pitchers make more than utility players – because specialists are more valuable than generalists. It’s true in sports, and it’s true in personal branding. This conversation will help you uncover your niche and leverage its power.
-
Reach and growing your audience
Social media doesn’t have to be your focus for your audience to be important. Maybe you’re an artist or a musician or want to teach group and private lessons in your sport. Regardless of how you envision monetizing your personal brand, it’s important to know how to reach your audience — and how to grow it.

















